So you have completed the finishing touches on your film, and you are pretty happy with how it came out, but one question remains, how do you market your film? Well this article will give you the basic guidelines on how to market a film. There are many ways to approach marketing your film, depending on the scale of your production you may want to make a pitch at a network, corporation or a producer. It is important when making a pitch you know who your audience is and make a pitch in the correct context. For example, you would not make a pitch about a comedy film to a company that is known for its dramatic films.
Another great strategy on how to market a film is to take advantage of free and local media outlets. For example, try submitting your film to a local news site, newspaper or other media outlet coupled with photos, trailers, and information about the film. This is a great method because you can reach a specific target audience that is interested in your content; also local outlets are not as competitive and more likely to publish about localized productions and filmmakers.
Basic Tips on How to Market a Film
An important tip on how to market a film is knowing your production’s identity and audience. You should not try to appeal to many audiences, but rather pick a target audience and market yourself appropriately. Consider your genre (comedy, romance, horror etc.) Look at the main concepts of your film and imagine yourself as a consumer and think about what it is about the film that is drawing you in. Knowing these things is vital to know how to market a film.
A great tip on how to market a film is using media on the internet, but not in the obvious social network way which you should be utilizing anyway. Using respective blogs on the internet that pertain to your genre and business is a great way to get your productions name out there. You can look at popular articles on blog sites and see what authors and journalists would be interested in your film. From here you can send them an email about your production along with a trailer and some basic information. Maybe they’ll find it interesting and write about it. Lastly one quick tip that can be useful is talk to other people in the industry that can also provide advice on how to market a film, and see what works for you.
If you want to learn even more about how to market a film and other tips, check out our article about “The Art of Film Promotion”.
Schedule a Free Phone Consultation with VERVE Management
If you are interested in hiring a company that can teach you how to market a film like VERVE Management, we would be happy to provide you with a free phone consultation to discuss your business goals and explain our services in more detail. VERVE Management has executed marketing for independent films and large film studios. Our most recent film was Lion’s Gate Entertainment’s WARRIOR, which was nominated for an OSCAR this year. Go to the following link for more information